Before the Internet, small businesses only had a few ways to market their products cheaply, through methods like printing out fliers or sponsoring little local events. Now there are all kinds of opportunities out there on the Web—you just need to know where to look.
Here are seven ways to promote your business online that won’t cost you a dime:
1. Use the three big local listing services
Registering your business with Google My Business.
allows it to be found more easily on Google searches and it shows up on Google Maps. All you have to do is fill out the form and register, then get your business verified through their confirmation process, which can be done either with a phone call or mail.
Yahoo! also has a big database of businesses called Yahoo! Small Business. It’s free, and is certainly worth the few minutes it takes to set up. Microsoft’s Bing has a similar service that’s easy to sign up for called Bing Places for Business
Sign Up Fast, click the following buttons to go to the sign-up pages for:
2. Embrace social media
Social media isn’t just a tool to gain exposure—it has now become a necessary time investment for every business to make. You can start ads and offers on your Facebook page and have a direct channel with your customers on Twitter. Networking with new clients over LinkedIn—both at the personal and company level—can be another way to help your business.
3. Start a blog
A blog not only helps your company get its name out through followers, but is a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated as frequently as you can. A dormant, abandoned blog is worth nothing.
4. Put up multimedia on YouTube and Flickr and Pinterest
YouTube provides a free way to distribute creative promotional videos, but in order to succeed you must put up content that people want to view and are relevant to your business—a simple ad will not work. A Flickr profile can also help by giving you one place to compile all the photos for your business, and allows you to link back to your website. As well considering and trying out Pinterest as an option can also do good for your business, there are many users that are looking for useful information over Pinterest and save their favorite content – why not use this for your businesses advantage, most of the businesses can fit in Pinterest.
5. SEO your Company website
Search engine optimization cannot be underestimated in the world of constant Googling. Pick up a book or head over to an online how-to-guide on SEO and make sure your site is primed for performance on search engines.
6. Press Releases
Every time your business does something newsworthy, don’t hesitate to shoot off a press release—maybe folks will pick up on it. They’re a powerful media tool to use to help generate publicity, and having free distribution of them is a bonus. There are dozens of websites out there that you can use for your press releases, such as PRLog
and 24/7 Press Release.
And those are just some examples we know many user – there are plenty of tools out there to use, just try to think of a goal and use Google as your guide, we are sure that your business will grow as long as you ask the right questions.
7. Join a relevant online community and contribute
Every niche has communities online that you can get involved in. But just signing up for a forum and posting every once in a while about your business isn’t beneficial for anyone, and will likely just annoy people. Actively contribute and build a rapport with the community, while keeping your business out of it. Passively promote your business by putting a link in your signature or mentioning it only when the context is appropriate.
You can try to search for online groups that are relevent to what you are offering to customers or similar businesses like you. Being active on such channels and helping people without expecting much in return can really help you grow your customer list and even reach out to people you wouldn’t think you could reach.
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